OUR
MISSION
To optimise sales and brand performance using innovative and cost-effective methods. On and offline. Simply finding the lagom way to take your business to the next level.
WHAT WE DO
Put simply, we work with our clients to optimise sales potential whilst developing and retaining brand integrity. Ultimately, we want them to see us as a resource to tap into when they don’t have the manpower themselves, or simply need new (lagom*) ideas.
What this means practically; Our viewpoint is that every company is different. Which is great, because having a unique business proposition is typically what will enable a concept to succeed. It also means that the approach to sales and marketing efforts needs to be unique.
The lagom* philosophy
We pride ourselves in being flexible and agile when it comes to assisting our clients. This translates to providing just the right help, in a timely, and cost-effective manner.
In a perfect world, we would all have enough time and budget to create and execute ‘perfect’ marketing plans. We have yet to come across a company operating in this utopia, so focus our efforts on finding solutions and ideas that suit our clients’ needs and available resources. We consider marketing to be a weird and wonderful combination of art and science, so whilst we think differently, there is always a method to the madness;
Our expertise lies in three main areas;
Business Development & Adaptation, Growth Hacking, and Branding & Communication.
Lagom solutions can include: Affiliate programmes • Brand messaging • Campaign & channel planning • Communication strategies • Concept creation & development • Content creation • Copywriting • Distribution strategies • Email marketing • Range strategy • SEO • Social and influencer programmes • Supplier introductions
*a Swedish word meaning ‘just the right amount, enough, sufficient, moderate, adequate, just right’.
ABOUT US
Swedish by birth, Carl and Christine have each spent over a decade in
the UK, working with a range of on and offline retail brands. Having worked both agency and client side, with and for brands including IKEA, Selfridges, GE Healthcare, and Golfbidder to mention a few, their experience spans a multitude of industries.
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Carl’s primary focus is on developing business propositions through strategic and tactical marketing efforts; from distribution strategies through lead generation to designing sales-generating multichannel campaigns. Christine takes branding and business development very seriously and loves creating customer benefit focussed messaging that can be sent out to market through a number of on and offline channels.
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Together they create a team that can help you formulate your brand, create sales boosting campaigns, develop your range, trial a new geographical market, or simply grow your business in a lagom* way.
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*a Swedish word meaning ‘just the right amount, enough, sufficient, moderate, adequate, just right’.
CONTACT
HOW CAN WE HELP?
We believe that every company is as unique as the people who run them. So we approach every project based on its specific needs. To discuss what you would like to achieve, drop us an email.
